MakeMyTrip

Wednesday, 10 April 2013

SEO Interview Questions Part-2

Hi all,

How you doing?
For SEO Interview Questions Part-1 : CLICK HERE
As i promised here is more SEO interview Questions:

11. How many character with space is allowed for Title tag and Meta description?
--> For Title tag 10-70 character with space is allowed. And For Meta description the count is 70-160 with space.

12. How ALT tag is useful?
--> Basically in SEO, ALT tag is useful for image description. Google can not read images directly we have to give some description to make it understand to google.

13. What is robot.txt & why we use it?


--> Web Robot are known as crawlers, spiders. And robot.txt use to give instructions to these Web robots.

Using this file a website owner can block robots to follow some link in website. Ex:

User-agent: *
Disallow: /
Above code means website owner restricting all (“*”) to visit whole website(“/”).

14. What is sitemap?
--> Sitemap is a place to where one can find all internal links of a website. Basically we submit .xml sitemap in webmaster tools, So that all links should be crawled by Search engine spiders.

15. What is SOFT 404 Error?
--> Basically 404 error comes when page for which server get request not found and then server through error which is called 404 error. But when page for which server get request not found and then server through OK in response then it is called soft 404 error.

16. What are 301 or 302 responses of server?
--> 301 and 302 both are used for redirecting the one page on another webpage only difference is 301 redirection used for Permanent redirection and 302 redirection used for temporary redirection.

17. How to do 301 or 302 redirection in Linux as well as windows server?
--> In Linux Server, We can use .htaccess file for 301 i.e. Permanent redirection as well as 302 i.e. Temporary redirection. In Windows Server, These redirection done by using IIS Redirection.

18. Define canonisation?
--> A simple meaning of canonisation is “One Landing Page with different URLs.”

As per search engines, www and Non-www version of website are two different pages of a website which pointing same content, sometimes /home.php or /index.php or some other extensions etc.
To Prevent these use 301 redirection.

19. Is there a limit to how many 301 (Permanent) redirects I can do on a site ?
--> Basically there is no limit for that but one thing we should keep in mind that redirection should not create loop in it. Check out this video from Matt Cutts "http://www.youtube.com/watch?v=r1lVPrYoBkA"

20. Which one do you favour Underscores vs. dashes in URLs ?
--> According to me it is Dashes instead of Underscores. as matt cutts says, dashes means Spaces and underscore means no spaces. So when we are writing an url like /seo-questions.html then google reads it as seo questions and if it is like seo_question then google reads it as seo questions. Check out following video by Matt Cutts "http://www.youtube.com/watch?v=AQcSFsQyct8"

For SEO Interview Questions Part-3 : CLICK HERE